Evolution’s Single Operator Live Dealer Tables Coming to Michigan
Shutterstock / SeventyFour
Michigan online players can now choose their favorite brands for live dealer games. At 11am tomorrow morning, several online casino operators working with the studio provider Evolution game will be able to secure a separate table for their own players. Until now, the same dealer often served customers from several different operators playing at the same virtual table.
The change will take place on Tuesday, November 9. From the noise of things, some of these individual live dealer tables may even feature the operator’s own branding. However, these studios will not be fully separate and personalized at this point.
An operator, BetMGM Casino, Recount Online poker report today he was working with Evolution on creating such a bespoke branded studio in the Wolverine State. That day has not yet come, but operator specific tables are a first step towards this goal.
Anthony Mallamaci, BetMGM’s head of gaming communications, said:
“We’re – in fact – going to put two signature blackjack tables online tomorrow at 11 a.m. [a.m. We] will communicate with more details when the full studio is launched.
More details on this upcoming BetMGM branded studio can be found below.
Live dealer history of online casinos
Live dealer games streamed from a custom branded studio are a familiar concept for New Jersey and Pennsylvaniaonline casino players. In the Garden State, DraftKings Casino launched the brand studio concept in 2019, then extended it to the Commonwealth. Casino and sports betting bar stool followed suit last month in New Jersey.
Live dealer is not yet available in Connecticut and there’s no set timeline for it – let alone for branded studios out there. However, Evolution expects this state to be home to his fourth live dealer studio.
July 22, Michigan Gaming Control Board (MGCB) authorized ten online casino operators offer live dealer blackjack and other games:
- BetMGM Casino
- DraftKings Casino
- FanDuel Casino
- Golden Nugget Online Casino
- Casino stool
- BetRivers Casino
- PokerStars Casino
- Twin Spiers Casino
- William Hill Casino (subsequently renamed Caesars Sportsbook and Casino)
- WynnBet Casino
BetMGM’s brand studio plans for Michigan
During this time, BetMGM officials leave RPO Be aware that when Live Resellers debuted on July 22 in Michigan, the company had plans for a branded studio there. BetMGM was already working on building one with Evolution. As of this writing, this studio is not yet ready for prime time.
BetMGM was the dominant No. 1 in revenue in the state since the online game launched on Jan.22. Perhaps this is why he chose Michigan as his starting point to personalize the live dealer experience, even though it could have been up and running faster elsewhere.
BetMGM, a joint venture between Entain and MGM Resorts International, may also play a role in MGM’s omnichannel marketing strategy. President and CEO of MGM Bill hornbuckle spoke about this strategy on November 3, revealing that he would eventually like to bring a BetMGM casino to New York City.
As for MGM’s omnichannel strategy in Michigan, its 3 million square foot MGM Grand Detroit threw a 17 floors shadow on the Motor city since 2007.
Upcoming Live Reseller Contest for Evolution
Croupiers bring verisimilitude to online gaming operators through Evolution. October 10, Betway Casinothe parent company of –Super Groupe Holding (SGHC) – announced a partnership with a direct reseller with Evolution for the benefit of players in New Jersey and Pennsylvania. On October 27, Evolution announced such direct reseller partnership with the Ontario Lottery and Gaming Corporation (OLG) for casino bettors in Canada’s most populous province.
However, other companies are trying to bring competition into the space.
Gold nugget kicked off the live online casino craze in 2016 by partnering with Ezugi, which Evolution acquired two years later.
Then DraftKings partnered with Evolution and established their branded studio in New Jersey in 2019.
Now, Playtech Live Casino is working on offering a live dealer online casino studio to Play Gun Lake, once the MGCB approves it. Playtech first announced these plans in March.
Meanwhile, on November 3, Society of Scientific Games (SG) declared having acquired Authentic game in part to offer live dealer games.
In other words, the events of tomorrow may not mark the end of the evolution of the live-streaming company.