Coventry City’s new home shirt is set to break club records after a “massive” increase in sales on previous years’ models.
Sky Blues fans have already pre-ordered around 2,000 copies of the retro strip which is inspired by the iconic Admiral kit from the mid to late 1970s within the first two days of its unveiling. The club had sold around 900 for the same period last year, as it looks like this year’s design could be one of the best-selling shirts of all time.
Sales increased by 71% for the home kit while the new goalkeeper kit saw a whopping 1,437% increase.
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Coventry City chief executive Dave Boddy said: “We’ve been delighted with the reception from Sky Blues fans and others for the home kit.
“The design of the home shirt, incorporating the 1970s tram lines and Coventry Cathedral, is another iconic one, truly reflecting the club and the city and the sales it generated even at this early stage are testament to that.
“Meanwhile, having such a fantastic and bespoke design for our goalkeeper shirt has resulted in a massive 1,437% sales increase over last season. It’s great to see once again the excitement Sky Blues fans already have for the new season.
The club claim the home shirt is fully bespoke for Coventry City after the club worked closely with Hummel on another kit design which once again celebrates the identity and history of the club and city of Coventry.
Very popular at the time, the tram lines made famous in the 70s return to the front of the Sky Blues shirt for next season, either side of the club crest.
May 25 marks the 60th anniversary of the consecration of Coventry Cathedral in 1962 and the tram line includes the pattern of the cathedral’s stained glass windows.
Elsewhere, the stained glass is also reproduced on the inside of the shirt collar, alongside the words “In Our Coventry Homes”.
The shirt features a classic crew neck, designed for comfort and style, while the famous Hummel chevrons are prominent on the sleeves.
Sky Blues’ new Hummel kit is available to pre-order now – visit ccfcstore.com to pre-order.