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SHOCKING! New York Yankees furious at Staten Island team for ’embarrassing’ promotion

By on January 2, 2022 0

The New York Yankees will likely see 2018 as a year to forget. It’s not just for the Red Sox to become world champions that year. It’s not even about losing to the Red Sox in the playoffs. The Yankees’ organization recently revealed the real cause of their embarrassment in 2018. It’s Pizza Rat.

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The Staten Island Yankees are a Class A affiliate of the New York Yankees. For a brief stint in 2018, they renamed themselves “Staten Island Pizza Rats”. Aiming to make the most of the online buzz generated by the video of the rat dragging a piece of pizza on the subway, the franchise perhaps could have done better.

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New York Yankees object

An email in June 2018 from the Bronx Bombers hierarchy communicates their “absolute disdain”. Specifically, with reference to the affiliate party’s decision to rebrand in honor of a rodent.

Lonn Trost, the CEO of the New York Yankees, has suggested that, even temporary, the promotion would tarnish the image of the 27-time world champions.

Trost said players drafted by the Yankees would wear uniforms and pizza rat hats, although that was only to be on a limited basis during the 2018 season. That’s likely what could have caused concern. The emails exchanged were between Trost and Will Smith, CEO of the Staten Island Yankees.

The emails were published as evidence in a lawsuit filed in state court in December 2020 by Staten Island Yankees owner Nostalgic Partners against the New York Yankees and Major League Baseball.

The Staten Island Yankees have claimed the Bronx Bombers were responsible for their pullback as the minor leagues consolidated. The documents under discussion were recently revealed in an ongoing lawsuit.

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Defense of Staten Island

Smith responded, insisting the team took the action as “Temporary promotion”. They further assumed it would be nice as it was similar to another Yankees minor league affiliate, the Trenton Thunder, temporarily calling itself the “Trenton Pork Roll” in 2018 to honor the popular New Jersey meal.

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The Staten Island franchise may have taken on the promotion to keep pace with the league and minor league affiliates. Yet the New York Yankees did not appreciate the measure. However, the movement certainly seems to be working its magic on the advertising front.

What do you think of the rebranding? Would you have done it if you had been part of the Staten Island franchise?